6 min leesduur

8 content ideas to communicate with frontline employees

Sander Kalkman

Sander Kalkman

Internal communication is the glue that holds together an organization from the top-down. It’s a critical function of any organization, and its main purpose is to share information among employees so that they can perform best and stay engaged. Still, it often results in ineffectiveness and it doesn’t reach the preset goals. As a consequence, too many frontline employees feel disconnected and disengaged from corporate. What can you do to reverse this? In this blog post I will share 8 content ideas to spice up your internal communication.

Impact of good internal communication

First of all, let’s understand the impact of good internal communication. According to a Gallup study, employee engagement also translates into higher productivity, profit, and lower turnover. Internal communication can encourage employees to feel trusted and connected both to each other and the organization they work for. 

If your goal is employee engagement, you’ll need to build a strong communication and content strategy. Understand what works and what does not. For example, when content is consistently long, dull, or irrelevant, engagement levels suffer and the message ceases to be effective. Be aware that times have changed and so the need of your employees and the channels to reach them.

Before we dive into some ideas to spice up your internal communication, it’s important to keep the following guidelines in mind while setting up an internal communication strategy. 

The keys to an engaging internal communication strategy

  • Use the right tools. The first step for an efficient and inclusive internal communication strategy is to build a ‘digital ecosystem’ to reach all employees. Optimizing your communication channels for mobile users would allow you to provide a consistent and effective information flow across all departments and locations and avoid leaving a portion of the workforce uninformed.
  • Create the perfect content mix: When it comes to engagement, including a diverse content mix is a crucial piece of the puzzle. Supplying employees with a rich and relevant variety of content will keep them informed, engaged, and help them become your brand’s best advocates.

The secret for a successful content mix is all about maintaining the balance between fun and engaging content with business information. Pro tip: keep in mind this rule of thirds: 1/3 Company News, 1/3 Industry News, 1/3 Daily Life.  

Important: Always remember that A picture is worth a thousand words”. Spice up your content and hold people’s attention with images, videos, GIFs, and graphics.


Content ideas to spice up your internal communication

So how can you create messages that employees will look forward to seeing and interacting with? Here are 8 content ideas to spice up your internal communication:

 1. Share important business updates.

Keep your frontline employees directly updated on products, promos, systems, and regulations. Use graphics and make it eye-catching to get their attention, and set the message as important in your platform to be sure your message will be heard.

 2. Acknowledge individuals.

Welcome new employees, appreciate veterans or celebrate outstanding performances publicly on the dashboard. An expert study found out that 88% of respondents found peer praise very or extremely motivating. Digital ecosystems such as an internal communication platform have built-in recognition tools for managers and peers. High-five!!

Keep in mind: The criteria for public recognition should align with the purpose and culture of your brand and inspire others.

 3. Share the bigger picture.

It’s well-known, frontline workers often feel disconnected from corporate. Start sharing company values, priorities, and progress more frequently. It will help employees to connect with the bigger picture, giving them a fulfilled image of their position within the organization.

Tip: Want to let them feel that their contribution counts? Share media updates, business achievements, statistics, and positive reviews. They’ll feel proud of working with you!

 4. Receive powerful testimonials.

Just released a new employee discount or promo? Ask your employees to film selfie-style videos of their experience and share them on the platform. It could be an effective means of breaking up walls of text, engaging your staff, and receiving instant feedback on your product or services. It’s a win-win!

 5. Organize team challenges.

Boost team spirit with a little fun and healthy competition between departments or locations. Include prizes to encourage participation and get with the times. Get inspired by the latest trends on social media and put yourself out there! It’s fun, entertaining, and engagement with your GenZ employees is guaranteed!

Check out how H&M challenged the teams on dance moves.

 6. Quizzes & games.

Introducing gamification in your content strategy can encourage employees to learn more about a specific topic of your industry, and challenge each other. Customer experience will also benefit from it. Include some targeted microlearning and start the game! 

Let’s see now, who’s the master sommelier in the house?

 7. Stimulate a learning community.

No one knows your organization’s frontline daily activities better than your frontline staff. So why not encourage your frontline employees to share some practical day-to-day tutorials about their special job skills or any kind of tips & tricks they use on the floor?

Offer them the opportunity to learn from each other and to grow both as professionals and community. Some examples: latte art tutorial; the best way of organizing storage; cooking techniques, etc.  

Extra tip: Keep a challenging vibe to encourage participation, and include some nice prizes up for grabs for the most useful or creative tutorials.


 8. Transform feedback into growth.

Frontline employees are the ones who know your customers best. According to Forbes, over half of frontline employees have suggestions and feedback to improve customer satisfaction quarterly. Learn how they feel, listen to their feedback carefully, and involve them in the ideation process. Don’t miss out on many great ideas!

Use mobile-friendly survey solutions so employees can give feedback at any time.

One last tip: Don’t forget to measure your impact! Measurement is a fundamental part of effective communication strategies. Keep track of engagement metrics and see what works and what doesn’t. Adapt your internal communication strategy to the findings and make sure to continuously improve the engagement levels of your frontline employees.

Feeling inspired?

Are you up to building your digital ecosystem? Then put yourself into the game! 

Try Oneteam for free

Oneteam is the all-in-one platform to help organizations connect, train, and engage their frontline workforce. Oneteam’s solution includes modules for internal communication, onboarding, e-learning, and surveys, and it’s possible to integrate with your current HR or WFM systems. Get started with your free trial!

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