Amrâth Hôtels

“97.3% of our employees actively use Oneteam. The improved communication with and involvement of our frontline employees has a positive impact on our business. The frontline employees are more confident on the floor and can therefore offer the best possible experience to our guests.”
– Caroline Bosman, Communications & Operations Manager at Amrâth Hôtels

About Amrâth Hôtels

Amrâth Hôtels consists of 11 hotels with restaurants and meeting facilities, including the iconic Grand Hotel Amrâth Kurhaus in Scheveningen. Across all locations, 364 employees work in different departments such as F&B, reception, wellness, and housekeeping. These frontline employees are the face of the organization, directly shaping the experience of every guest. Keeping them informed, connected, and engaged is key to delivering high-quality hospitality.

‍

The challenge

Before Oneteam, Amrâth didn’t have a proper channel to communicate with their frontline workforce.

Caroline: “Because our operational employees don’t have a business email address, practical information was shared via WhatsApp. It worked to some extent, but we never realized how big of a challenge it was until the COVID pandemic forced us to communicate extensively across the organization. That’s when it became clear we couldn’t reach our frontline employees in a structured way.”

At the time, most communication from head office only reached hotel managers or department heads by email. Whether that information made it to the people working directly with guests depended entirely on internal chains of communication.

“If something wasn’t passed on correctly, it could affect the operational organization, the guest experience, and even our commercial results,” explains Caroline. “And those frontline colleagues are the ones representing us on the floor. It was crucial to involve them more directly.”

The solution

To solve these challenges, Amrâth explored several options. They wanted a platform that was user-friendly, accessible to all employees without needing a company email address, and engaging enough to motivate everyone to use it.

Caroline: “What appealed to us about Oneteam was that it looks sleek, is very easy to use, and at the same time offered the best price-quality ratio compared to other providers. It gave us the chance to finally reach all employees directly, instead of relying on middle layers. For us, that was a game-changer.”

Oneteam also stood out because it offered more than just communication. With features like onboarding modules, e-learning, and feedback tools, it gave Amrâth the opportunity to not only share information, but also train employees and involve them more in the organization.

‍

The approach

The implementation process was ambitious, but successful.

“Our deadline was very tight,” says Caroline. “We wanted to go live within two weeks. At first that sounded almost impossible, but together with Oneteam we worked step by step to make it happen. The support from their team was excellent, and in the end we actually managed to go live within two weeks of our very first call.”

From the start, employees picked up the platform quickly. At the Kurhaus in Scheveningen, for example, Oneteam soon became the go-to place for sharing shift handovers, giving each other feedback, and celebrating achievements. Across all hotels, teams began using the platform for both practical communication and fun engagement activities.

• Shift handovers and operational updates are now shared centrally in the app
• Local challenges and photo competitions bring employees together across locations
• Achievements and positive stories are shared to motivate and inspire teams

Caroline: “It was great to see that the platform didn’t just become a tool for top-down communication, but that colleagues immediately used it to interact with each other. That really boosted engagement from the start.”

The results

With Oneteam, Amrâth was able to turn communication into a two-way street.

Caroline: “Where we previously had almost no interaction with our frontline employees, we now see likes, comments, and discussions under every message on the timeline. Communication feels much more direct, open, and spontaneous.”

Some of the most important results so far:

• Massive adoption: 97.3% of employees actively use Oneteam
• Direct communication: Head office can now reach everyone instantly, or target specific groups when needed
• Feedback culture: Polls and surveys give frontline staff a voice in decision-making
• Better training: Onboarding and e-learning help employees start strong and continuously grow in their roles

The onboarding program now ensures every new colleague gets a warm welcome and all the practical information they need in their first weeks. On top of that, Amrâth develops e-learning programs on topics like hospitality, safety, and leadership.

“When people know more about the organization and their role, they feel more confident on the floor,” Caroline explains. “That confidence is noticed by our guests, which directly benefits the overall experience.”

Oneteam also supports change management. By informing employees early and communicating openly about new projects or processes, Amrâth creates more support and invites discussions from the start. And with sales challenges between hotels, tracked and celebrated on the platform, teams are motivated to hit targets more easily and with more energy.

Caroline concludes: “Oneteam has become our central hub to connect with and empower our frontline employees. It helps us inform, involve, and inspire them. And that makes a real difference for both our people and our guests.”