Eijerkamp Woonwinkels

“Oneteam has become indispensable because it's really convenient for reaching people, posting messages from management, and sharing important information. It takes a lot of work off our hands.”
– Daley van Beek, People Development Manager at Eijerkamp

About Eijerkamp

Eijerkamp is a family business that has been a household name in the Dutch home furnishings industry for over 95 years. With two large stores in Zutphen and Veenendaal, plus a growing logistics operation, the company employs nearly 400 people across sales, delivery, customer service, and HQ.

Daley van Beek, People Development Manager, is responsible for training, development, and internal communications. With such a diverse workforce spread across many departments and locations, she was looking for a simple way to keep everyone informed and connected.

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The challenge

Until 2020, Eijerkamp had about 200 employees. Communication was still manageable, as HQ staff could easily talk face-to-face with colleagues and make sure everyone stayed up to date.

But as the company doubled in size, that became much harder. “At some point you see that the company has become too big, with too many different departments,” Daley explains. “Reaching everyone and keeping them engaged was really difficult.”

The growth led to three main challenges:

• Important updates from HQ didn’t always reach all colleagues.
• Employees felt less connected with the company.
• Onboarding new colleagues took more time and effort.

It was clear that Eijerkamp needed a new way to communicate and bring everyone together.

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The solution

Eijerkamp started looking for a modern and user-friendly platform that would work for both younger and more experienced colleagues. Oneteam quickly stood out.

“The app felt immediately familiar and easy to use,” Daley says. “Not just as a one-way communication channel from HQ, but as a real space for interaction.”

Now, drivers share photos of the furniture they’ve just delivered, which sales colleagues love to see. Colleagues in different stores get more visibility into each other’s work, creating a stronger sense of teamwork.

Oneteam also made it possible to check employee sentiment in real time. “We used to only have monthly surveys,” Daley explains. “Now, with pulse surveys, we always have a kind of thermometer in the company.”

The onboarding process has also been transformed. New hires no longer wait until their first day to start learning about the company. They can now go through an onboarding course in the app, watch a welcome video from the director, and get to know the culture before they even start.

Events are also managed directly through Oneteam, replacing paper flyers and bulletin boards. Colleagues now sign up via the app, making it easier to communicate and track attendance.

The approach

Rolling out Oneteam was straightforward. By connecting the app with their workforce management system, the full employee directory was uploaded at once. Invitations to join were sent by email, and colleagues could get started right away.

To boost adoption, the HR team used two key steps:

• All communication was moved into Oneteam, so it became the single source of truth.
• A weekly prize for the “best post” encouraged colleagues to share more and join in.

“At first we needed to guide people a little,” Daley recalls. “But once they saw how easy and useful it was, usage quickly took off.”

The Oneteam Customer Success team supported the rollout with hands-on guidance, making sure everything went smoothly.

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The results

Oneteam is now a key part of daily life at Eijerkamp. Today, 95% of employees actively use the app, across HQ, stores, and logistics.

With Oneteam, Eijerkamp has been able to:

• Build a stronger company culture where colleagues feel more connected.
• Get real-time insights into employee sentiment instead of waiting for surveys.
• Onboard new hires faster and make them feel part of the company right away.
• Save time for HR and management by centralising communication.

“For us, Oneteam has become indispensable,” Daley says. “It saves us time, strengthens our culture, and makes communication a lot more personal and effective.”