Albert Heijn Franeker

"Our employees are way more engaged. They know exactly what is going on, and that makes them happier in their work. Happy employees lead to happy customers, and Oneteam makes that possible for us."
– Mirjam Kuipers, Entrepreneur at Albert Heijn Franeker

About Albert Heijn Franeker

Albert Heijn is a Dutch supermarket known for its hospitality and customer focus. For entrepreneur Mirjam Kuipers, the people behind the store are the key to success. With a team of 165 employees, many of them younger workers, she believes that satisfied employees are the foundation for satisfied customers. Her goal is clear: to be the best employer and supermarket in Franeker.

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The challenge

Before Oneteam, communication at Albert Heijn Franeker was scattered and inefficient. The team relied on a mix of bulletin boards, emails, and WhatsApp messages. This led to two major issues.

First, there was no clear overview. “Actually we used too many communication tools,” Mirjam explains. “Our employees received too much information and didn’t read all the messages. In the end, they didn’t have a good overview of what was going on.”

Second, many of their younger employees simply didn’t use those channels. Emails were rarely opened, and important information often went unnoticed. This made it difficult to keep the whole team aligned and engaged.

As Mirjam puts it: “We were looking for one communication platform on which everybody can log in and communicate together.”

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The solution

The search for a solution led them to Oneteam, an all-in-one platform designed with employee input at its core. The simplicity and ease of use immediately stood out. For Albert Heijn Franeker, it was important to have a single place where employees could find everything they needed and actually enjoy using it.

Oneteam replaced all other communication tools, creating clarity and consistency across the team. But it quickly turned out to be much more than just a communication platform.

For example, shift planning became easier thanks to the integration with PMT (Retail Solutions). “You can easily view your schedule,” says Jordi, Assistant Manager. “If you’re sick, you just post a message in the app: ‘who wants to work tonight?’ and within no time someone picks up your shift.”

Onboarding was another big step forward. With Oneteam, the supermarket built a personalized onboarding program with videos and other content, all available in one central place. New employees now get a warm and consistent introduction to the job.

As Mirjam summarizes it: “Oneteam really is an all-in-one solution for the digital employee experience.”

The approach

The rollout of Oneteam at Albert Heijn Franeker was straightforward. Because the platform is so intuitive, employees picked it up almost immediately. Younger employees, who were previously hard to reach via email, adapted especially quickly. Within a short time, Oneteam became the go-to place for everything: schedules, updates, training, and direct communication with managers and colleagues.

Jordi recalls: “Once I logged in, I saw how easy it was to work with Oneteam. It’s simple to communicate with all your employees and keep everyone informed.”

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The results

Since the introduction of Oneteam, communication has become far more efficient. Employees now only receive the messages that are relevant to them, thanks to the ability to create groups and tailor communication. The constant flow of WhatsApp messages and emails has been replaced with a single, organized platform.

The impact on engagement is clear. “Our employees are way more engaged. They know what is going on,” Mirjam says. With 97.6% of employees using Oneteam weekly, the platform has become an essential part of daily work.

And the results are visible on the shop floor. Employees are happier and more connected to the supermarket, and that directly benefits customers. As Mirjam puts it: “Happy employees lead to happy customers. The customer leaves our supermarket with a big smile. Oneteam makes this possible for us.”