JVH gaming & entertainment

“Within two weeks, 95% of our team was on the platform. Oneteam makes it easy to reach colleagues we barely connected with before. People are more engaged, better informed, and everything comes together in one place, whether you work at the Service Center or on the casino floor.”
- Lilian Leenheers-Lauwerijssen, Communications Specialist at JVH

About JVH

JVH gaming & entertainment is the market leader in the Dutch casino and slot machine industry. The company runs 64 locations across the Netherlands under well-known brands like Jack’s Casino and Flash Casino.

Every day, more than 1,100 employees work hard to give guests a warm welcome, ensure their safety, and provide a great experience.

‍

The challenge

Most employees at JVH work on the casino floor and don’t have access to a work phone, email address, or laptop. This made it challenging to keep everyone consistently and effectively informed.

Updates were usually shared through casino managers, who were asked to print out messages and hang them on noticeboards or forward them in WhatsApp groups. But in practice, that didn’t always go smoothly.

“I once walked into a casino and saw messages on the board that were over a year old,” says Taika Damen, Project and Program Manager at JVH. “Sometimes managers didn’t share new updates at all, simply because they didn’t think the information was relevant to their team.”

Lilian noticed the same issue. “There were often moments where people said about giveaway or fun events, ‘I wish I had known about that sooner.’ And that’s frustrating, because we do a lot for our team. But if the message doesn’t reach them, it doesn’t have any impact.”

Over time, this led to growing frustration. And the employee surveys confirmed it. Again and again, the same feedback came back: people felt disconnected and poorly informed about what was going on in the company.

The solution

When it became clear that the existing communication setup wasn’t working, Taika was asked to take a fresh approach and relaunch the project. Her starting point was a simple question: "What do we actually need?"

Together with colleagues from HR, IT, communications, marketing, and operations, she created a clear list of must-haves. Not based on assumptions, but on what people on the floor truly needed. “We wanted something that worked for everyone. Not just the office staff, but especially the people on the floor,” Taika explains.

The main goal was to find one central, accessible platform that could reach all employees directly, without requiring a work email, phone, or laptop.

Other key requirements included:

• Targeted communication by location, team, or role
• A structured alternative to chaotic WhatsApp groups
• Integration with systems like AFAS and Dyflexis
• Easy sharing of documents, videos, and polls
• Automatic translation for international colleagues
• Secure data storage within the EU
• Insights into which content is read and used

Oneteam turned out to be the only platform that could deliver on all fronts.

“It was the only tool that truly matched how we work,” says Taika. “And the fact that it’s a Dutch company with short communication lines and strong support made it even better.”

The approach

The rollout was done in phases. Taika formed a project group with colleagues from all key departments to make sure every perspective was represented.

“We didn’t want to push something out from the Service Center that wouldn’t actually work in practice,” Taika explains. “So we involved people from the floor right from the beginning.”

They first trained the regional managers, followed by the casino managers. Only once they were ready to support their teams and answer questions, the platform was made available to all employees.

Meanwhile, Lilian and the marketing team turned the launch into a company-wide campaign. About 10 days before go-live, every employee received a postcard at home. It explained what Oneteam is and let them know this would be the last time they’d receive company news by post. From that point forward, all updates would be shared digitally via Oneteam.

To make the launch more engaging, they introduced a friendly competition. Any location that managed to get their entire team signed up before the end of the year would win a fun prize.

“That really worked,” says Lilian. “People at JVH are a little competitive, so within two weeks, 95% of employees had already signed up.”

‍

The results

Just six months after launch, Oneteam has become a natural part of daily life at JVH. It’s where employees go for company news, giveaways, event photos, shift schedules, and to look up information about colleagues.

Onboarding now also begins in Oneteam. New team members are introduced to the company before they even set foot on location. And thanks to automatic translations, international colleagues can easily follow along with everything from day one.

The numbers speak for themselves:

• 97.5% of employees are using Oneteam
• Company-wide updates reach 50% to 70% of all employees
• Around 25,000 chat messages are sent every month

And the impact goes beyond the numbers. People are more engaged, they respond to messages, ask questions, and share ideas. There is also noticeably more interaction between different locations.

“Casinos now share tips with each other, like how they handled a food and beverage challenge or successfully rolled out a promotion,” says Lilian. “That kind of exchange didn’t really happen before.”

Even team events have improved. “Turnout for our last company party was higher than usual,” Lilian explains. “People knew it was happening, could sign up for bus transport through Oneteam, and got reminded. It’s such a small thing, but it makes a big difference.”

According to Lilian, Oneteam has also helped employees set clearer boundaries between work and personal time. “With Oneteam, we finally have a healthy work-life balance. WhatsApp keeps pinging, even on your day off. Oneteam doesn’t.”

‍

Conclusion

“If your teams work on the floor and you don’t see or speak to them every day, I’d really recommend a platform like Oneteam,” says Lilian. “It’s made a big difference for us. Everyone now feels like part of JVH, and that makes our entire organization stronger.”