Your employees might have many questions about topics like hygiene, new guidelines, being sick, working more hours, the company during the crisis, and about customer service.
List down those questions and make sure you answer them. Employees are used to going to you as a manager with their questions all the time. If this is the case, you must have a platform on which you answer the most important questions.
If you have an FAQ overview, your employees can look up the most important information whenever they want. In case they have specific questions, they can always approach you personally. Top tip: If you have an employee experience platform, your employees can easily approach you via chat.
💡 Top tip: If you have an employee experience platform, your employees can approach you easily via chat.
It is essential that your crisis communication reaches all your employees at the same time.
Your employees are non-desk workers and therefore you need to think about a platform that makes it possible to reach all employees. Ideally, you want a tool that meets the following requirements:
Conclusion: an employee app works perfectly for crisis communication:
Did you know that your employees take top-down messaging more seriously in crisis situations? According to Interact , employees need to hear from managers in times of crisis. Tribe, an internal communication strategy expert, recommends that a short video with a message from the CEO works best in those situations.
Short videos, no longer than 60 seconds, in which the CEO explains the meaning of a certain procedure work best. Make sure that the CEO mentions the key takeaways.
In crisis communication, it is really important that everyone reads it!
An example: suppose you introduce a new hygiene measure. Nine out of ten employees read this and adhere strictly to it. The tenth employee has overlooked the information and does not follow the rule. Then, of course, the procedure does not work.
What exactly can you do?
Create short microlearnings. Quickly delivering the message is key for crisis communication.
For example, supermarkets can only allow limited numbers of customers to enter. Your non-desk workers must strictly follow this rule, so it is crucial for them to know what to do in this situation.
This measure is too complex to answer quickly. In this case, creating a short interactive m-learnings would be a better solution. This gives you the opportunity to show step by step how you require your employees to handle the situation. If they have specific questions after the m-learning course, they can always approach you later.
Top tip: set deadlines for the m-learning courses. You want your employees to be fully informed, as soon as possible. Create an m-learning course and you can easily monitor who finished the course and who did not.
Learn from this crisis situation. For a future similar crisis, you will then at least know how to handle it best. Here some insider tips:
Corona has become a serious problem. Get rid of the problem as much as possible by making a plan for this crisis. And then communicate it as clearly as possible. In any case, it is a question of being able to answer questions from employees as quickly and clearly as possible. Guiding in times of crisis is: make sure you have a single source of truth. Oneteam is such a single source of truth, a platform that all your employees can use. In this way, internal crisis communication is much smoother. Learn more about Oneteam in the below explainer video.