Optisport has over 400 sports facilities in the Netherlands and Belgium, including swimming pools, ice rinks, fitness, sports halls and catering. They welcome over 1.5 million monthly visitors to their leisure facilities.
Brenda Kovac is HR Manager at Optisport and is responsible for the HR policy for more than 2.000 employees. She leads a team of 3 HR advisors who work together with the various regional managers. We spoke to Brenda to hear how Optisport, one of the most active Oneteam users, makes their employees successful and engaged.
What Employee Experience challenges were you facing before using Oneteam?
We had several challenges. The biggest challenge was employee engagement and the lack of connection our employees had with the organization. They often work for one location, e.g. a swimming pool in the Netherlands, so they felt particularly engaged with that location and not so much with the entire Optisport organization.
In addition, reaching the employees was a major challenge. For example, a swimming pool employee stands by the pool the entire shift and can therefore not check his laptop/PC to communicate or find important information on the intranet.
The current staff shortage in our sector was and is also a challenge. That is why it is important to connect and engage with our employees. If employee engagement improves, we can retain people for longer. Having an experienced and well-trained staff helps us to continuously improve operational excellence, and offer our visitors the best possible service.
What impact did this have on your business?
Employees complained that they were not always informed and were not involved in the organization. In addition, there was a high employee turnover, leading to a lot of knowledge being lost that was not properly stored.
Which solutions did you investigate?
When I started, during the COVID pandemic, the first thing I ran into was that informing employees was difficult. The intranet was not sufficient, because people were at home and the e-mail addresses were outdated and incomplete. We also used fragmented solutions for internal communication, onboarding and eLearning. That was not ideal, and I was convinced that we should unify all these components into one app. This prevents employees from becoming overwhelmed by a jungle of different systems. With this information in mind, I started doing some research on a suitable solution.
Why did you choose Oneteam?
Oneteam offers us an all-in-one solution. Instead of 4 systems, we can now offer 1 solution for internal communication, onboarding, microlearning and integrated work schedules (via the Manus Plus integration). The power of bundling all aspects of the employee experience into one app is unique and in line with our needs.
We also find the GDPR-friendly chat function important, so that we no longer have to use Whatsapp. This allows us to guarantee the privacy of our employees and ensures that they are not just added to Whatsapp groups. This helps us to improve the work-life balance of our employees. The flexibility of Oneteam is also very nice. This allows us to easily work and communicate at the organization and location levels.
Who uses Oneteam within Optisport?
Oneteam is used throughout the organization, from the swimming pools and ice rinks to the fitness locations and hospitality facilities. Some locations even have a 100% adoption rate. We’re planning to organize a roadshow at the few locations where adoption is lagging to demonstrate the value and convenience of the app.
How was the implementation process?
When launching the app, we organized interactive digital workshops with Oneteam’s Customer Success Manager. Subsequently, the location managers were responsible for the further roll-out within their location. Some location managers and therefore locations are late adopters. To get them on the platform, we communicate all important information or new promotions via Oneteam. This really helps to get everyone on board.
What impact does Oneteam have on your organization?
Thanks to Oneteam the employee engagement and the connection among our employees has improved significantly. It has become super easy to inform and engage all our employees. To give a funny example, whenever we discuss a fun or interesting topic during our management meetings, we all directly say: “We should share this on Oneteam.” This really shows that the platform has become the central point of all our internal communication.
We also see that employees pro-actively share ideas for new onboarding or microlearning modules. Via Oneteam we are able to get feedback from the heart of the organization, which helps us to continuously optimize our business processes and make us more successful.
How do your frontline employees like using Oneteam?
Oneteam fits in well with our values: team, rethinking and fun. Our employees enjoy using Oneteam and it helps us to show that we are one team with the entire organization. New employees really enjoy being welcomed via our own employee app. We also announce new employees on the company timeline and everyone responds enthusiastically, with high-fives and welcoming reactions. This helps new employees to immediately feel at home.
Our employees are also happy with the improved communication on business updates, and other important announcements.
How does Oneteam help you make your employees engaged?
A good example is that we recently shared a post with a photo of an employee who reached the milestone of 12.5 years of employment. There were so many nice reactions, which is indicative of the improved employee engagement. With Oneteam we are able to celebrate successes together in a fun way. We also see that the chat function is very popular and that more than 2,000 chat messages are sent every week, which is also a good sign of the high level of engagement.
What other results have you seen so far (in numbers)?
The statistics show that our 2.300 users log into the app 49.500 times per month, which shows how actively the platform is being used. Seeing these user stats clearly brings a smile to my face.
What are your plans regarding Employee Experience for the future?
The next step will be to analyze the results of our employee survey and use the feedback to make improvements. Furthermore, we now sometimes see that some people even get too enthusiastic and share too many messages. So we’ll be developing Oneteam user guidelines for the team.
Try Oneteam and achieve similar results
Are you looking for a solution to improve the employee experience of your frontline workforce?
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