Goedhart

"Thanks to Oneteam we have one central platform where all employees in all 18 stores can communicate together. We love using Oneteam because it is truly an all-in-one employee platform. Onboarding, real-time schedules, and shift changes: it is all in there."
— Eveline Burgers, Communication Manager at Goedhart Bouwmarkten

About Goedhart Bouwmarkten

Goedhart Bouwmarkten, better known as Goedhart, is a family-owned franchise with 18 DIY stores and nearly a thousand employees. It is the second-largest Intergamma franchise in the Netherlands and has been around for more than a century.

The company lives by its long-standing slogan “Result while having fun”, which highlights how important employee happiness is to their success. When people enjoy their work, staff turnover goes down and customers leave satisfied. That philosophy paid off when Goedhart was named Best Employer in Retail 2017–2018.

‍

The challenge

In 2013, Goedhart went through a major reorganization. For the frontline employees, the changes were significant. Many older, permanent staff members were replaced by younger, part-time employees from Gen Z and Millennials. This new generation felt more at home in a digital workplace and expected modern tools. As Eveline puts it: “Nowadays Gen Z expects your organization to be digital. Organizations should not ignore this.”

Goedhart started looking for a platform that could solve several challenges at once:

• Schedules and shift changes online
  Employees had no way to check their schedules or swap shifts digitally. Managers were constantly dealing with requests, often late into the evening.
• One central communication platform
  Information was scattered across WhatsApp groups, Facebook, bulletin boards, and even a printed magazine. There was no single channel that kept everyone in the loop.
• More engagement and lower turnover
  With staff turnover high, Goedhart wanted to build stronger connections with their frontline workers and make the job more engaging.
• Better insights into employee needs
  It was nearly impossible to measure what employees thought or quickly gather their opinions.

The solution

Oneteam turned out to be the best fit. It offered everything Goedhart was looking for in one place: communication, scheduling, training, and employee feedback.

One of the key reasons for choosing Oneteam was the seamless integration with Manus Plus, the workforce management system already in use. This meant all employee data synced automatically, and schedules were always up to date in real time.

Another important factor was that Oneteam is designed specifically for non-desk workers in retail and hospitality. Goedhart felt the platform truly understood the needs of their employees. Eveline explains: “We can always approach Oneteam if we’d like to see new features. They really listen to customers and keep improving the platform. More and more modules have been added over time, like e-learning and onboarding. We love it.”

The collaboration with the Oneteam support team also stood out. Eveline recalls how quickly questions were answered and how helpful the personalized webinars and advice were in boosting adoption. “We can approach Oneteam for support anytime. They respond in no time.”

‍

The approach

Goedhart has been working with Oneteam since 2015, making them one of its very first customers. The rollout was smooth because employees quickly saw the benefits of having everything in one app. From checking schedules to watching short training videos, Oneteam became part of daily work life across all 18 stores.

The company also embraced the onboarding and e-learning features. New hires get a warm welcome through the onboarding module, which includes personalized content, videos, and quizzes. For existing staff, short instruction videos and gamified training keep knowledge up to date. Eveline explains: “We make a lot of use of instruction videos and gamification. At the moment we already created 160 videos. It helps us stress the importance of both customer happiness and great service.”

The results

Since adopting Oneteam, Goedhart has seen clear improvements across the organization:

• Happier and more engaged employees
  Colleagues post photos of team activities, like running competitions, on the Oneteam timeline. Even employees who rarely meet in person feel more connected. The result is more interaction and stronger engagement.
• Appealing to younger employees
  The platform’s ease of use makes it especially popular with younger workers. Around 70% of employees check Oneteam daily, using it for quick updates, questions, and shift swaps.
• Time saved for managers
  Location managers now spend far less time coordinating communication and shift changes. Messages are clear, transparent, and don’t spill over into evenings.
• Faster learning and onboarding
  With structured onboarding and hundreds of short training videos, new employees feel at home faster and existing employees stay up to date.
• Quick insights from employees
  Goedhart often uses the poll feature to check opinions. Eveline shares an example: “We got the impression our employees didn’t like the Christmas present. With a quick poll we found out they actually did. It’s an easy way to ask and know for sure.”

As Eveline sums up: “We can now efficiently communicate with our employees. If we want to know something quickly, Oneteam offers the solution.”

‍

Looking ahead

Goedhart is satisfied with the progress so far but is also looking forward to the next steps. As Eveline puts it: “We are satisfied with Oneteam and we are looking forward to other features the app will be offering in the future. Development is an ongoing process for Oneteam.”